A Buyer’s Advocate (also known as a Buyer’s Agent) is a fully licensed real estate professional who represents you—the buyer—exclusively in a property transaction. Unlike selling agents who work for the vendor, our sole responsibility is to protect your interests and secure the best possible outcome on your behalf.
At GNA Property, we guide you through the entire property acquisition journey, making the process strategic, seamless, and stress-free.
While it’s possible to purchase property on your own, working with a professional Buyer’s Agent offers significant advantages—whether you’re a first-time buyer or an experienced investor.
We understand local markets, pricing trends, and what makes a property truly valuable. This allows us to guide you toward smart purchases that align with both your goals and budget.
We do the legwork for you—screening unsuitable properties, conducting research, and coordinating inspections—so you only spend time on serious contenders. This dramatically shortens your search time.
Our experienced negotiators exclusively act in your best interest to secure the right property at the best possible price and terms.
Emotion often clouds judgement when buying property. We provide clarity and objectivity, helping you avoid overpaying or making a rushed decision you may regret later.
In most cases, our clients save more on their purchase through our negotiation than the cost of our fee. With less stress, better outcomes, and more time on your side, engaging a Buyer’s Agent is a smart investment.
Not all properties are advertised publicly. In fact, a significant portion of real estate transactions—especially in Melbourne—occur off-market. This means the property is sold without a public listing, auction, or marketing campaign.
Here’s why vendors often choose this approach:
Some vendors prefer to keep their sale discreet due to things like family circumstances (e.g. divorce, deceased estates), or not wanting too many people walk through their home prior to sale.
Selling off-market allows vendors to avoid the cost of advertising, styling, photography, and auction campaigns.
Vendors may quietly test buyer interest or price expectations before committing to a full campaign.
In many cases, vendors want a faster, simpler sale—without the hassle of opens, auction preparation, or lengthy negotiations.
Some selling agents have strong networks and may already know of qualified buyers, making a public campaign unnecessary.
At GNA Property, we specialise in sourcing these off-market opportunities. Through our industry relationships and daily agent conversations, we gain access to properties that never appear online—giving you a competitive edge in a tightly held market.
Off-market properties can offer better value—but not always in the way most buyers assume.
Because these properties aren’t publicly advertised, they often attract less competition, giving buyers more room to negotiate favourable terms, price, or settlement conditions. In many cases, vendors are motivated to sell discreetly or quickly, which can create an opportunity for a better deal.
However, off-market doesn’t automatically mean under market value. Some are priced ambitiously, and others may not suit your needs or budget.
The Real Advantage? Access + Expertise
The real value lies in:
At GNA Property, our network of selling agents and daily industry conversations give us access to high-quality off-market opportunities. More importantly, we have the expertise to assess their true value and negotiate on your behalf—so you don’t miss out or overpay.
Off-market opportunities often move fast. Because these properties aren’t advertised to the general public, vendors typically expect a quick and quiet sale—without drawn-out campaigns or multiple open inspections. This means hesitation can result in missed opportunities.
Preparation is Key
At GNA Property, we ensure our clients are fully prepared to act when the right property becomes available. This includes:
When you’re properly prepared, you can make quick, informed decisions without stress or second-guessing.
Our Role? To Keep You Ahead of the Curve
We do the groundwork so that when the right property surfaces—often quietly, and sometimes for just a few days—you’re ready to move confidently and competitively.
Finding quality off-market opportunities isn’t about luck—it’s about relationships, strategy, and experience.
At GNA Property, we tap into a well-established network of selling agents, developers, property managers, and industry insiders who keep us informed of properties before they reach the open market—or those that will never be advertised at all.
Our Approach Includes:
The Result? More Choice, Less Competition
Our proactive and well-connected approach gives you access to high-quality properties that most buyers never see—putting you in a stronger position to secure the right home or investment.
“Isn’t This Just Another Cost?”
We understand—buying property is a significant investment, and budgets are often tight. But engaging a Buyer’s Advocate isn’t just a cost—it’s a strategic investment.
Our clients consistently tell us that the money we save them in negotiations alone often outweighs our fee. Beyond that, we deliver value in ways that are harder to measure, but just as important:
Melbourne’s Eastern and Southern suburbs are consistently among the most in-demand areas in the city—offering strong lifestyle appeal, access to top schools, and high-performing property markets. These suburbs are tightly held, with limited stock available on the open market, making it challenging for buyers to get a foot in the door without the right connections.
This is where we deliver the most value.
By specialising in these specific regions, we’ve built:
Our focus means we can uncover hidden opportunities, move quickly on off-market listings, and negotiate with confidence and context—offering a level of service and insight that generalist agents simply can’t match.
Yes—selecting the right suburb is one of the most important decisions in your property journey, and it’s a key part of the service we provide.
We take the time to understand your unique lifestyle preferences, budget, commute requirements, and investment goals. Using this insight, we recommend suburbs that align with your priorities.
Our detailed suburb profiles cover everything you need to know, including:
This comprehensive approach ensures you can make an informed choice with confidence—finding a suburb that suits both your current lifestyle and future plans.
The timeline for buying a property varies depending on your specific requirements, market conditions, and the type of property you’re seeking.
Generally, finding the right property can take anywhere from a few weeks to several months.
At GNA Property, we work efficiently and proactively to align with your desired timeline—while ensuring each opportunity is thoroughly assessed to protect your interests.
Once we identify a property that meets your needs, the next steps focus on careful due diligence and negotiation to protect your interests:
Our goal is to make this complex process seamless, giving you confidence and clarity from offer to keys in hand.
At GNA Property, we offer a complimentary initial discovery phone call to understand your needs and explain how we can best support your property journey.
Once you decide to engage our services and sign on as a client, we charge a transparent flat fee, regardless of the purchase price. This ensures you have complete confidence that our priority is securing the best possible price for your property—without any conflict of interest tied to the property value.
Our straightforward fee structure reflects our commitment to integrity, clarity, and delivering exceptional value for your investment.
