Vendor Advocacy

Selling in Melbourne’s Bayside, East & South East

Selling your property is one of the biggest financial decisions you’ll make — and having the right guidance makes all the difference.

At GNA Property, we act as your trusted advocate throughout the entire sales process. Our role is to represent you, not the selling agent. We help you choose the right agent, set the best strategy, and oversee the campaign from start to finish — ensuring your property is positioned to achieve its maximum value. With deep market knowledge and hands-on support, we manage every detail — from property presentation and pricing advice to agent selection, marketing, and negotiation — so you can sell with confidence knowing your best interests come first.

Our Process

Initial consultation

We start by understanding your goals, timeline, and expectations for the sale. Whether you’re upsizing, downsizing, or selling an investment, we discuss your property, the local market, and what a successful result looks like for you.

Property assessment & strategy

We assess your property’s key selling points, current market conditions, and potential buyer appeal. Together, we develop a tailored sales strategy — including timing, presentation recommendations, and pricing guidance — to position your property for the best outcome.

Agent selection

We interview and compare suitable local selling agents on your behalf. We review their marketing proposals, commission structures, and recent sales results to help you select the agent who’s the best fit — not just the most convenient or cheapest.

Preparing the property for sale

We help you get your property market-ready with honest advice on presentation, styling, and minor improvements that can boost appeal and value. We can also connect you with trusted stylists, trades, and photographers if needed.

Campaign oversight

Once your chosen agent begins the campaign, we stay actively involved — overseeing marketing, buyer feedback, and progress. We ensure your campaign stays on track, that the agent communicates clearly, and that your property is being represented in the best possible light.

Offer management & negotiation

When offers come in, we review and assess them with you objectively. We advise on the right strategy to negotiate the best outcome and act as your advocate during any private sale or auction process to ensure you achieve the strongest possible result.
 

Contract & settlement support

Once a deal is agreed, we guide you through the next steps — from signing the contract to settlement day.
We stay in touch with your conveyancer and selling agent to ensure everything runs smoothly until the sale is complete.

Curious to learn more and see how we can help?

Engaging us comes at no extra cost — and here’s the value we bring to your sale.

As your trusted Vendor Advocates, we’re here to represent you, not the selling agent. From planning your sale to choosing the right agent and negotiating the best result, we guide you through every step with honest, independent advice.
Our approach is hands-on and tailored to you — designed to make selling simple, stress-free, and rewarding, while ensuring you achieve the best possible price.

Independent, expert advice

We work solely for you — not the selling agent — providing unbiased, professional guidance that puts your best interests first.

The right agent, chosen for you

We help you select the most suitable agent based on performance, strategy, and fit — not just who’s available or offers the lowest fee.

No extra cost, maximum value

Engaging us won’t cost you anything extra — but you’ll gain an experienced advocate dedicated to achieving the best outcome for your sale.

Strategic sales planning

From timing to marketing and pricing, we develop a tailored strategy to position your property for the strongest possible result.

Campaign oversight and support

We manage and monitor the entire sales process — keeping the agent accountable, providing regular updates, and ensuring your campaign stays on track.

Skilled negotiation and guidance

We review all offers and negotiations with your best interests in mind, helping you make confident, informed decisions.